Mass Media
Campaign TV spot
Television commercial
Television | Social Media | Tool for implementers
An aspirational story that introduces Yey Komru as a loving role model caregiver who has been able to help her grandchildren grow up to be smart and successful. It highlights the importance of children practicing the 3 WASH behaviors - use the latrine, wash hands with soap and drink clean water - to ensure they have a bright future. The TV spot raises awareness of the 3 key behaviors, creates credibility of Yey Komru for the campaign, and emphasizes the importance of instilling good hygiene habits at a young age.
Children’s song and music video
Music Video
Television | Social Media | Radio | Schools | Health Center Waiting Rooms
A catchy campaign song and dance video that introduces real-life role model superhero characters called Khmeng Chhlat (‘Smart Kids’) singing lyrics that reinforce the idea that to be ‘smart’, good hygiene and sanitation must always be practiced.
Children’s song and music video
Music Video
Television | Social Media | Radio | Schools | Health Center Waiting Rooms
A catchy campaign song and dance video that introduces real-life role model superhero characters called Khmeng Chhlat (‘Smart Kids’) singing lyrics that reinforce the idea that to be ‘smart’, good hygiene and sanitation must always be practiced.
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Hand washing with soap
Educational video
Television | Social Media | Teaching Tool | Health Center Waiting Rooms
A video that reinforce the importance of teaching children under 5 years old to wash their hands with soap at two critical times: after defecation and before eating anything (meals and snacks), and how to teach them, so they become smart and have a better future.
Use with: Handwashing Flip Chart, Handwashing Educational Game, DIY Handwashing Bucket Activity, Handwashing Reminder Sticker, Handwashing Storybook
Use with: Handwashing Flip Chart, Handwashing Educational Game, DIY Handwashing Bucket Activity, Handwashing Reminder Sticker, Handwashing Storybook
Latrine adoption
Educational video
Television | Social Media | Training Tool | Health Center Waiting Rooms
A video that reinforce the importance of teaching children to use a latrine for defecation once they are older than 2 years old, and how to teach them, so they become smart and have a better future.
Use with: Latrine Flip Chart, Latrine Educational Game, Latrine Reminder Sticker, Latrine Storybook
Use with: Latrine Flip Chart, Latrine Educational Game, Latrine Reminder Sticker, Latrine Storybook
Safe drinking water
Educational video
Television | Social Media | Teaching Tool | Health Center Waiting Rooms
A video to reinforce the importance of having safely treated and stored drinking water for children over 2 years old, and how to teach them, so they become smart and have a better future.
Use with: Drinking Water Flip Chart, Drinking Water Educational game, Drinking Water Storybook
Use with: Drinking Water Flip Chart, Drinking Water Educational game, Drinking Water Storybook
InterPersonal Communication TOOLS
Handwashing with Soap
Flip Chart
Training Tool
A flip book tool used to educate caregivers at community trainings on the importance of children always washing their hands with soap after defecation and before eating anything (including snacks), and showing caregivers how to teach their children to do this.
Use with: Handwashing Educational Game, DIY Handwashing Bucket Activity, Handwashing Reminder Sticker, Handwashing Storybook, Handwashing Educational Video
Use with: Handwashing Educational Game, DIY Handwashing Bucket Activity, Handwashing Reminder Sticker, Handwashing Storybook, Handwashing Educational Video
Latrine adoption
Flip Chart
Training Tool
A flip book tool used to educate caregivers at community trainings on the importance of children using a latrine for defecation, and showing caregivers how to teach their children to do this at a young age.
Use with: Latrine Educational Game, Latrine Reminder Sticker, Latrine Storybook, Latrine Educational Video
Use with: Latrine Educational Game, Latrine Reminder Sticker, Latrine Storybook, Latrine Educational Video
Safe Drinking Water
Flip Chart
Training Tool
A flip book tool used to educate caregivers at community trainings on the importance of children always having access to clean, safe drinking water, and showing caregivers how to make this easy to do at home.
Use with: Drinking Water Educational Game, Drinking Water Storybook, Drinking Water Educational Video
Use with: Drinking Water Educational Game, Drinking Water Storybook, Drinking Water Educational Video
Handwashing with Soap
Educational Game
Training Tool
Interactive, educational game for community trainings to reinforce key messages and steps for handwashing with soap for children taught in the corresponding flip chart. It consists of a game board and 6 visual cards. Use the Handwashing Game Script to facilitate this game.
Use with: Handwashing Game Script, Handwashing Flip Chart, DIY Handwashing Bucket Activity, Handwashing Reminder Sticker, Handwashing Storybook, Handwashing Educational Video
Use with: Handwashing Game Script, Handwashing Flip Chart, DIY Handwashing Bucket Activity, Handwashing Reminder Sticker, Handwashing Storybook, Handwashing Educational Video
Latrine adoption
Educational Game
Training Tool
Interactive, educational game for community trainings to reinforce key messages and steps to follow for child latrine adoption taught in the corresponding flip chart. It consists of a game board and 6 visual cards. Use the Latrine Game Script to facilitate this game.
Use with: Latrine Game Script, Latrine Flip Chart, Latrine Reminder Sticker, Latrine Storybook, Latrine Educational Video
Use with: Latrine Game Script, Latrine Flip Chart, Latrine Reminder Sticker, Latrine Storybook, Latrine Educational Video
Safe Drinking Water
Educational Game
Training Tool
Interactive, educational game for community trainings to reinforce key messages and steps for safe drinking water for children taught in the corresponding flip chart. It consists of a game board and 6 visual cards. Use the Drinking Water Game Script to facilitate this game.
Use with: Drinking Water Game Script, Drinking Water Flip Chart, Drinking Water Storybook, Drinking Water Educational Video
Use with: Drinking Water Game Script, Drinking Water Flip Chart, Drinking Water Storybook, Drinking Water Educational Video
Handwashing with Soap
Reminder Sticker
Household Tool | Schools | Health Centers | Vendors as 'Hygiene Champions'
A reminder sticker for households to put on their handwashing
station or handwashing area to motivate children to wash their
hands with soap regularly, and caregivers can refer to when
teaching their children. Bright and colorful, it features the Khmeng Chhlat superhero characters doing the handwashing gesture from the campaign song and being role models for children to copy.
Use with: Handwashing Flip Chart, Handwashing Educational
station or handwashing area to motivate children to wash their
hands with soap regularly, and caregivers can refer to when
teaching their children. Bright and colorful, it features the Khmeng Chhlat superhero characters doing the handwashing gesture from the campaign song and being role models for children to copy.
Use with: Handwashing Flip Chart, Handwashing Educational
Latrine adoption
Reminder Sticker
Household Tool | Schools | Health Centers
A reminder sticker for households to place on their latrine door
which caregivers can refer to and motivate children to use the
latrine and wash their hands with soap afterwards. Bright and
colorful, it features the Khmeng Chhlat superhero characters
doing the latrine gesture from the campaign song and being role
models for children to copy.
Use with: Latrine Flip Chart, Latrine Educational Game
which caregivers can refer to and motivate children to use the
latrine and wash their hands with soap afterwards. Bright and
colorful, it features the Khmeng Chhlat superhero characters
doing the latrine gesture from the campaign song and being role
models for children to copy.
Use with: Latrine Flip Chart, Latrine Educational Game
Do-It-Yourself (DIY) Handwashing Bucket Activity
Community Activity | Household Tool | Vendors as 'Hygiene Champions'
Household members build a handwashing station with a lid and tap for their home during a training session. Participants bring a clean paint bucket with a lid to the training, and contribute agreed amount for a locally-sourced tap. Supported by DIY Handwashing Bucket Activity Guide.
Use with: Handwashing Flip Chart, Handwashing Educational Game, Handwashing Reminder Sticker, Handwashing Storybook, Handwashing Educational Video
Use with: Handwashing Flip Chart, Handwashing Educational Game, Handwashing Reminder Sticker, Handwashing Storybook, Handwashing Educational Video
Handwashing with Soap
Storybook
Household Tool | Schools | Health Center Waiting Rooms
A children’s storybook for caregivers to take home and use with their children to encourage them to wash their hands with soap after defecation and before eating anything (including snacks). The storybook features colorfully illustrated Khmeng Chhlat characters that use soap as a secret weapon to destroy germ monsters.
Latrine adoption
Storybook
Household Tool | Schools | Health Center Waiting Rooms
A children’s storybook for caregivers to take home and use with their children to encourage them to defecate in a latrine. The storybook features colorfully illustrated Khmeng Chhlat characters that go on a search for a latrine and avoid germ monsters.
Safe Drinking Water
Storybook
Household Tool | Schools | Health Center Waiting Rooms
A children's storybook for caregivers to take home and use with their children to encourage them to always drink safe water prepared by their caregiver. The storybook features colorfully illustrated Khmeng Chhlat characters that come across germ monsters in different water sources until they finally find clean water to drink on a hot day.
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Branded T-shirt
Facilitation Tool
T-shirt worn by implementers/facilitators to motivate and create solidary and excitement around the Yey Komru brand, as well as reinforce brand recognition. They should be worn at community training sessions.
Certificates of Achievement for Caregivers
Household Tool
Caregivers receive a Certificate of Achievement when they complete the Yey Komru training session about Latrine Adoption, Handwashing with Soap, and Safe Drinking Water for children.
Life-size Cardboard Cut-out Stand
Health Center Waiting Rooms | Schools
Cardboard cut-out for Health Center waiting rooms to capture attention and reinforce the three key WASH behaviors.
Vendors as ‘Hygiene Champions’ Intervention
Return to Campaign Materials
Pitch Deck to Recruit Vendors
Facilitation Tool
A flip book tool used by implementers to convince vendors to become ‘Hygiene Champions’ and promote handwashing with soap to children in their community. Once vendors sign up to be Hygiene Champions, they receive a Khmeng Chhlat handwashing station, display materials for their shop, Yey Komru t-shirt, and a Certificate of Recognition.
Handwashing Bucket
Vendor Tool
Handwashing station with a lid and tap that is given to vendors who sign up to become ‘Hygiene Champions’. This handwashing station is to be maintained daily by the vendor with water and soap at their shop.
Branded T-shirt
Vendor Tool
T-shirt given to vendors when they sign up to be Hygiene Champions to motivate them, create a sense of solidary and excitement around the Yey Komru brand, as well as reinforce brand recognition.
Hanging Banner
Vendor Tool
Large banner for Hygiene Champion vendors to display in front of their shop to attract attention and announce that they have a handwashing station at their shop. It features Yey Komru and Khmeng Chhlat superhero characters, as well as an image of the branded handwashing station.
Hanging Circle
Vendor Tool
Colorful circular sign that Hygiene Champion vendors can hang around their shop to attract attention and promote handwashing to children through the Khmeng Chhlat superhero characters.
Certificate of Recognition for Vendor
Vendor Tool
Vendors who sign up to be Hygiene Champions and maintain handwashing activities at their shop receive a Certificate of Recognition for their efforts.
How to implement?
The following documents guide implementers on how best to use the Yey Komru campaign tools to maximize impact.
Overarching Strategy and Implementation Guide
PDF | 9.24 MB
All the information needed to implement the Yey Komru campaign successfully. This document provides recommendations on channels, target audiences and a proposed timeline of activities, as well as how to monitor and evaluate the campaign to measure impact.
Brand Guidelines
PDF | 10.33 MB
Brand campaign standards. Contains a style guide with a set of rules that explains how to use the Yey Komru brand consistently and effectively.
Media Plan
PDF | 1.27 MB
Recommended materials and channels for each behavior, including target audience, communication objectives, and level of dissemination.
Printing Specifications
PDF | 6.31 MB
Technical information to aid implementers with printing the different campaign tools, including specifications for dimensions, materials, colors, etc.
Facilitation Session Guide: Handwashing with Soap
PDF | 3.26 MB
This guide explains the flow of the training and facilitation steps including a Game Script for the Educational Game.
Facilitation Session Guide: Latrine adoption
PDF | 4.17 MB
This guide explains the flow of the training and facilitation steps including a Game Script for the Educational Game.
Facilitation Session Guide: Safe Drinking Water
PDF | 5.26 MB
This guide explains the flow of the training and facilitation steps including a Game Script for the Educational Game.
Facilitation Session Guide: ‘Vendors as Hygiene Champions’ – Guide to Recruit and Set Up Vendors
PDF | 2.85 MB
A step-by-step guide for implementers to use to recruit and set up vendors as Hygiene Champions, including the tools they need and how to successfully make sure Hygiene Champions continue maintaining their handwashing station.
Facilitation Session Guide: Do-It-Yourself (DIY) Handwashing Bucket Activity Guide
PDF | 1.09 MB
Guide to run the DIY hands-on activity. Demonstration included.